About

“Be unique, there is beauty out of the ordinary, there is a type of fashion that enhances that beauty, a new generation of trends is created by mixing different styles.“

“Be unique, there is beauty out of the ordinary, there is a type of fashion that enhances that beauty, a new generation of trends is created by mixing different styles.“

BE-Y-E was born in 2018 thanks to the passion of the designer Sonia Gonnelli for jacquard.
The name means “BE Your Essence”, which is a hymn to uniqueness and originality. The main theme is a continuous journey around the world, full of landscapes, iconic cities,romantic visions and moonlights for a young woman with a traveler soul.
The knitwear is conceived in all its creativity and it changes every season with new proportions, surfaces, colors and contemporary touch. Modern silhouettes and their elegant finishes create a cosmopolitan mood.
All the ethnic inspirations blend in a perfect mix of yarns and color contrasts. White, lime, vanilla, hazelnut, camel, tobacco, scorched earth, slate, coal, are the absolute protagonists. Country style sweaters alternate with others more feminine and sophisticated.
BE-Y-E symbol is a stylized owl which appears in the knitted items.
The recurring fringes are an element of décor and distinction.
The company’s mission is to keep intact the essence in every journey.

“Be yourself
by continuously transforming
is the best challenge!”

“Be yourself
by continuously transforming
is the best challenge!”

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STY.LAB. Srl – Via Ezio Tarantelli, 7 – 50019 Sesto Fiorentino (FI)  | Phone. : (+39) 055 0466090 | Registred Office: Viale Dei Mille, 18/B – 50136 FIRENZE