World of Sonia

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The history of the Florentine designer Sonia Gonnelli is deeply connected with her birthplace, the city of Florence, where the Italian fashion was born.
She founded her company Sonia Fortuna in 1985, spreading the culture of an artisanal workmanship all over the world. Sonia establishes a uniqueness style, anticipating fashion trends through handmade embroideries and finishing according to the best Italian tradition. The brand explores many worlds: it is strongly linked to ethnic contaminations but, at the same time, remains attached to an artistic culture.
The garments enhance a type of femininity that can be romantic and sensual, sporty and casual, with a special bon ton allure.

“Our story is a tireless research of beauty through shapes, colors, fabrics and details that make every woman shine.”

“Our story is a tireless research of beauty through shapes, colors, fabrics and details that make every woman shine.”

Sonia Fortuna’s strong identity has been appreciated and seen in the Milan Fashion Week catwalks. Precious silks, lace and macramé, tulle, organza and jersey, are enriched with pearls and
swarovsky, sequins and jewel buttons, floral applications, for dreamy dresses. One of the key elements of Sonia Fortuna’s collections has always been the tricot. This passion led the designer to a new challenge in 2018: the creation of BE-Y-E, a Made in Italy jacquard design brand.

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STY.LAB. Srl – Via Ezio Tarantelli, 7 – 50019 Sesto Fiorentino (FI)  | Phone. : (+39) 055 0466090 | Registred Office: Viale Dei Mille, 18/B – 50136 FIRENZE